STRAAND Starter Kit: Take the #6 Wash Challenge

CONGRATULATIONS!!

Have you joined the 100’s of peeps globally taking part our highly demanded #6 Wash Challenge? Say it with us... scalp care IS skin care. When it comes to rebalancing your scalp, our mantra is more 'play the long-game' than errr...'nuke the area'. Luckily, our resident trichologist, Chelcey Salinger has provided a guide as to what you can expect over the next six washes.

Wash #1: The Detox Begins

• Your scalp is getting a deep cleanse, removing product buildup, excess oil, and environmental grime.
• Key ingredients like Defenscalp™ and jojoba oil are starting to balance the scalp microbiome.
• The salicylic acid in the shampoo begins breaking down any scalp flakiness and scaliness.
• You’ll feel that fresh, clean sensation as your scalp begins to breathe again.
  
  
  

Wash #3: Balance Restored

• Your scalp is adjusting, and the microbiome is starting to rebalance.
• Less oil production, fewer flakes—your scalp feels healthier and less irritated.
• Hydrating ingredients like squalane oil are now working to restore moisture and soothe the scalp for lasting comfort.
• The pH balanced formulations help to close the hair's cuticle (outer layer of the hair), making it feel smooth and giving it shine, whilst giving the scalp the optimal pH for the beneficial microorganisms to thrive.
• REMINDER: It’s time to upgrade to your full size so it’s there ready when your starter kit finishes.. Shop our Scalp Essentials Trio now to continue your Scalp Health Journey

Wash #6: Transformation in Full Swing

• Your scalp’s microbiome is thriving, resulting in noticeably less dandruff and a healthier scalp.
• Hair feels softer, more manageable, and stronger from root to tip.
• The many antioxidant ingredients reduce inflammation and help the scalp to feel good for the long term.

In #30 Days: Visibly Stronger, Fresher and Glossier Hair

• Your scalp is maintaining the perfect balance of natural oils, keeping your hair glossy and flake-free, while the scalp remains deeply nourished.
• You may notice that you’re able to go longer between washes as your scalp is no longer producing excess sebum.
• If you're missing some of your old ride-or-die hair treatments, now is the time to rotate them occasionally back into your routine. Purple Shampoo lovers, you can start to use it on the strands of your hair every 2nd or 3rd wash. Split End sufferers? You can start to use additional hair conditioners on the ends of your hair (try to keep them away from your scalp) along with the Crown Boost Conditioner.

In #60 Days: Your Healthy Scalp is Unlocked

• The little problems like scalp pimples (folliculitis) and flakiness that sometimes used to crop up, no longer occur. Sensations of itchiness or burning are long gone. Your scalp feels good all of the time.

We are, quite franky, OBSESSED with binge watching your healthy hair journeys. You can join the discussion at #straandscalpcare to hear how others are reclaiming their hair health.