HYDRATION 101

DEFENSCALP™

Defenscalp™ (Epilobium Angustifolium Flower/Leaf/Stem Extract) a natural botanical ingredient, Rosebay Extract, to help balance the microbiome on the scalp. A healthy scalp microbiome means an ideal environment for hair to thrive. Clinical studies show that Defenscalp™ not only reduces the overgrowth of Malassezia yeast, the root cause of dandruff, but it also helps decrease excess oil, reduces the appearance of flakes and scalp inflammation.

HYDROLYZED WHEAT PROTEIN

One ingredient that’s a true multitasker for skin, scalp, and hair is Hydrolyzed Wheat Protein. With a similar chemical structure as keratin, this ingredient is a staple in almost all of our products, adding a boost of hydration, conditioning, and soothing benefits. In order to maximise the benefits of wheat protein, the protein molecules are broken down into smaller parts so that it can be easily absorbed through the skin. It’s a must-have in both skincare and scalp care products. 

PENTAVITIN™

Pentavitin™ (Saccharide Isomerate) is a powerful plant based prebiotic ingredient with intense moisturising properties, delivering up to 72 hours of deep hydration to the scalp and hair - even after washing. It strengthens the scalp’s natural barrier, preventing dryness, itching, and irritation while locking in long-lasting moisture. Similar to Hyaluronic Acid, Pentavitin™ draws moisturise to the scalp and hair leaving the strands smoother, softer and more manageable. It’s the ultimate scalp and hair thirst quencher.

HYALURONIC ACID

One ingredient you’ve likely heard of is Hyaluronic Acid, a skincare superstar that’s made its way into the world of scalp care. And for good reason! Hyaluronic Acid is a hydration powerhouse. It’s technically a humectant, meaning it draws moisture in like a sponge, holding up to 1,000 times its weight in water. When applied to your scalp, it encourages the optimal hydration levels, making it perfect for any scalp type, whether dry, oily, or somewhere in between. Plus, it keeps things balanced, something your scalp will thank you for. Just like your skin, your scalp deserves the same level of hydration and attention, and Hyaluronic Acid is a simple yet effective way to show it some love.

WASTAR PINK BERRY

Rich in biflavonoids, Wastar™ Pink Berry is an up-cycled pink berry extract that aims to inhibit inflammation and oxidative stress.Having this active in your scalp care products means less redness, scalp discomfort and itching.

ALOE VERA

Delivers a cooling, soothing, and moisture-boosting effect to calm irritation and dryness. Rich in vitamins, enzymes, and amino acids, it helps reduce redness, relieve itchiness, and supports a healthy scalp barrier. Its lightweight, gel-like texture deeply hydrates without heaviness, making it perfect for restoring balance and comfort to a stressed-out scalp. In a scalp mask, Aloe Vera works to lock in moisture, refresh the skin, and create the ideal environment for stronger, healthier hair growth.

NIACINAMIDE 3%

Niacinamide, or vitamin B3, has become an essential active ingredient for both skin and scalp care. It has so many benefits, it’s no surprise that it’s almost found in all beauty products. The nutrition that Niacinamide provides is critical for supporting cell function and protein synthesis, a.k.a Keratin. The stronger the skin cells are on the scalp, the better it’s able to hold onto hydration, improve circulation and nourish the hair follicles for stronger, thicker looking strands.

CERAMIDE

Ceramides are lipid molecules naturally found in the scalp and hair cuticle that act as a protective barrier to lock in moisture, strengthen the scalp’s defense, and prevent dehydration. Think of them as the glue that holds your scalp and hair together—sealing in hydration, reducing irritation, and reinforcing the hair’s structure to prevent breakage. In scalp care, ceramides help restore the skin barrier, making them essential for soothing dryness, calming sensitivity, and maintaining long-term scalp health.